This privacy policy describes how Escali (“Escali,” “we,” “us,” and “our“) collects, uses, and shares information about you when you visit our website at escaliscale.com (the “Site“) or interact with us in other related ways ― including purchasing a product, contacting customer service, or engaging with us on social media.
Please read this privacy policy carefully to understand our privacy practices. By visiting our Site or otherwise interacting with us, you agree that your personal information will be handled as described in this privacy policy. Your use of our Site and any personal information you provide through the Site is subject at all times to this privacy policy and our Terms of Use.
Collection of Information
Information You Manually Provide
We collect information you manually provide to us, such as when you make a purchase, register for an account, subscribe to our newsletter, participate in forums or chat groups, fill out surveys, submit feedback or suggestions, request information, complete warranty registration, or contact us with questions. The types of personal information we may collect include:
- Contact details – such as your name, email address, postal address, and phone number
- Account credentials – such as usernames and passwords
- Demographic information – such as your gender and occupation
- Payment information – such as credit/debit card numbers and billing address
- Comments, feedback, product reviews, suggestions
- Any other information you choose to directly provide to us in connection with your use of the Site
Information Automatically Collected
We automatically collect certain types of information when you visit or interact with our Site:
- Log data – Information about your use of our Site, including the areas of our Site you visit, pages and content you view, search queries, clicks, actions taken, date and time of visits, frequency of visits, referring site details, type of device, browser and OS used, and other device data.
- Device data – Data from the computer, mobile device or other device you use to access our Site. This may include device model, operating system details, device identifiers, regional and language settings.
- Usage data – Details of your activity on our Site, such as your browsing actions, feature usage, preferences, frequency and duration of use, transaction details, and purchase history.
- Location data – Your device location based on information such as your IP address to customize your experience. We may also collect location details if you enable location services.
- Cookies and similar technologies – We utilize cookies, web beacons, unique identifiers, and similar technologies to collect information about the pages you view, links and ads you click, items you purchase, and other actions you take when accessing our Site. Learn more.
Information from Other Sources
We may supplement the information we collect directly with data from third-party sources to enhance our ability to serve you, tailor our content, and offer relevant opportunities. Such third-party data sources may include:
- Demographic and marketing data providers
- Advertising and analytics partners
- Public databases
- Social media platforms
- Data brokers
We obtain your consent before accessing any information from third-party social media platforms.
Use of Information
We use the information we collect through our Site for a variety of business purposes including:
- Fulfilling your orders – Processing orders, shipping products, sending order and shipping confirmations.
- Customer support – Responding to support inquiries, troubleshooting product issues, providing warranty service.
- Improving our offerings – Performing business and product analytics, market research, conducting surveys to understand our audience.
- Marketing and advertising – Sending promotional communications, targeted advertising, determining and optimizing advertising effectiveness.
- Operating and improving our Site – Monitoring and analyzing usage and activity, performing Site maintenance and security, enhancing Site functionality and experience.
- Establishing and managing your account – Creating and managing your account, loyalty programs, newsletters, providing relevant product recommendations.
- Legal compliance – Enforcing applicable legal terms and policies, protecting company assets and legal rights, detecting and preventing fraud.
Disclosure of Information
We do not sell or rent your personal information to third parties. We only disclose your information in the following circumstances:
- As you instruct us – We may share information about you with third parties when you consent or direct us to do so, such as when linking your account with a third-party service.
- Third-party service providers – We partner with third-party services to perform business operations and data analytics. We may provide access to your information to such partners, who must comply with strict confidentiality requirements.
- Legal compliance and security – We may be obligated to disclose user information to comply with legal or regulatory requirements, or to protect our company, users, and third parties.
- Business transfers – Information about users may be disclosed and transferred in the event of a corporate reorganization, sale, merger, or other change of control.
- With aggregated or de-identified data – We may disclose or use aggregated or de-identified information for any purpose. Such data cannot reasonably be used to identify you.
Protection and Retention
We implement appropriate technical and organizational safeguards to secure your personal information. When you provide payment information, we utilize industry standard SSL encryption to protect such data in transit and at rest.
However, no data transmissions or storage can be guaranteed to be 100% secure. We can not guarantee the absolute security of your information.
We retain personal information only for as long as necessary for business and legal purposes. We dispose of such data securely according to internal policies.
Your Choices and Rights
You can exercise control over your personal data in the following ways:
- Access / Update Data – Keep your account and profile information current and accurate.
- Delete Data – Request that we delete personal data we have collected about you.
- Opt-out of Communications – Opt-out of marketing communications by clicking the “unsubscribe” link in emails.
- Disable Cookies – Manage collection of information via cookies and tracking technologies by adjusting your browser settings to disable, alert, or restrict cookies.
- Submit Requests – Submit any other requests regarding your legal rights under applicable privacy laws to [email protected].
Please note requests may be limited or prohibited where non-compliant with legal restrictions, contractual obligations, or where we are otherwise unable to fulfill them.
Cookies and Tracking
We and our advertising and analytics partners utilize various technologies to collect and store information when you visit our Site, including:
Cookies – Small data files stored on your device when you visit our Site.
Web beacons – Small transparent images embedded in web content and emails.
Local storage – Browser-based storage used to maintain state between pages.
Flash cookies – Re-spawn cookies from browser storage when deleted.
We use these technologies for purposes like:
- Authenticating users
- Remembering preferences and settings
- Analyzing site traffic and trends
- Serving targeted advertising
- Understanding engagement and effectiveness of content
You can configure your browser settings to block or alert on some or all cookies and similar technologies, or delete existing ones from your device. However opting out may impair the functionality of our Site.
Promotional Communications
You may opt out of receiving any future promotional emails from us by clicking the “unsubscribe” link at the bottom of each email. Please allow sufficient time for processing before promotional contacts stop.
Even after opting out, you may continue to receive responses to questions you posed before unsubscribing and other important administrative notices.
Children’s Privacy
Our Site is intended for general audiences and not directed to children under the age of 16. We do not intentionally collect personal information from children under 16 without prior parental consent. If you believe we may have collected information of a child without consent, please contact us so we may promptly delete such data.
International Privacy Practices
Our Site and servers are based in the United States. Any information you submit is being transferred to servers located the United States. If you are located outside the U.S., be advised that U.S. data protection and privacy laws may not offer the same level of protection as those in your country. By using our Site or providing us with your information, you consent to this transfer and processing of your personal data in the U.S.
Changes to the Privacy Policy
We may occasionally modify our privacy policy as business needs and site evolution occur. We will post any changes here and update the policy modification date below. Any material changes will also be communicated on our Site or to registered users via email.
This privacy policy was last modified on March 1, 2023. Please check back frequently for updates.
Contacting Us
If you have any questions about our privacy policy or personal data practices, you may contact our Data Protection Officer at:
Email: [email protected]
Phone: 1-800-123-4567
Address: 12345 Main St, Anytown USA
Please reference that your request relates to the privacy policy. We will investigate and attempt to promptly resolve any privacy concerns.